IRB APPOINTS WORLD CUP CORPORATE MARKETING COMPANY

14th January 2008

Wellington, Dec 21 NZPA - The International Rugby Board (IRB) has appointed the same joint venture company to market the corporate hospitality and travel programmes for the 2011 World Cup in New Zealand.

The joint British venture, Rugby Travel & Hospitality, won the contract after successfully performing the same role at this year's tournament in France.

The venture between Sodexho Prestige and the Mike Burton Group was re-appointed after a tender process.

IRB chief executive Mike Miller said experience would play an important role over the next four years.

"The company has vast operational experience and a highly professional and innovative approach," Miller said in a statement.

"They delivered successful travel and hospitality programmes in France this year and achieved record sales."

Next year Rugby Travel & Hospitality will establish offices in New Zealand to professionally manage their travel and hospitality programmes.

Source: NZPA Wgtn Credit: NZPA